What are the differences between internal and external customers in a business environment

Definition of Internal Stakeholders Internal Stakeholders are those parties, individual or group that participates in the management of the company. Internal Stakeholders are dedicated to providing services to the company.

What are the differences between internal and external customers in a business environment

Simply put, everyone is. Customers can be categorized as both internal and external, and as employees of an organization we actually have both.

Each one needs to be treated equally and with the same amount of care and respect. So, what are the differences between internal and external customers? Internal customers are our co-workers such as the person in the cubicle next to you, your team manager, Human Resources, the sales representatives who bring in new clients, or even the janitor who cleans the building.

What are the differences between internal and external customers in a business environment

External customers are our clients. These are the people, businesses and organizations outside of the company who buy products from us, give us their business or pay us for the services that we provide.

The business of securing external customers drives revenue and is essential to the success and survival of an organization. The natural tendency for any company is to pay more attention to and focus on external customers, consequently placing less importance on internal customers.


As we know, it is very important to satisfy external customers. Content external customers will remain loyal to the company longer, make repeat purchases, and will refer the company to others. Conversely, an external customer who suffers through a negative experience with the company, such as being treated rudely by an employee, can harm an organization by discouraging others from patronizing it.

With the advent of social media, negative comments and reviews can be devastating to an organization.

What are the differences between internal and external customers in a business environment

But what happens if part of a negative customer experience was the result of poor internal customer service? What if one of our employees was, for some reason unhappy on any given day and that unhappiness was deflected onto the customer by way of poor service?

In my opinion, there is definitely a direct correlation between internal employee happiness and a positive external customer experience. In order to produce happy external customers those who buy our products and services, it is important to build good customer satisfaction and rapport with our internal customers.

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Well, the same applies here. Having weak links only hurts the organization. There is a domino effect between internal customer relations and external customer satisfaction.

In order to produce happy external customers those who buy our products and servicesit is important to build positive customer satisfaction with our internal customers. This can be linked to a chain.

Each link contributes to the overall strength of the chain and, when there is a broken or weak link, the whole organization is weakened. As they say, a chain is only as strong as its weakest link. By striving to improve internal customer relations, an organization can build a healthier and more satisfying work environment and avoid potentially negative experiences for our external customers.

A good way to improve internal relations and employee contentment is by getting employees to think of themselves and their co-workers in the same manner as they do their external customers — as very important.

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We all need to provide our internal customers employees and co-workers with the same high level of service that we give our clients, and make sure the staff feels they are important and bring value. If employees feel good about themselves and feel that they are important and add value to the company, they will have better attitudes and performance will increase.

I continually strive to provide them with an overall sense of empowerment and well-being. I have seen this circle back time and time again with the way they accommodate and interact with our external customers.

This ensures that you receive a consistently low rate over a month period and provides you protection against rate spikes in a volatile market. BlueRock is a community focused company with a strong commitment to building lasting relationships with both our internal and external customers.

This is directly reflective of why our retention rates are so high. To learn more about how you can avoid rate spikes with a fixed plan, click here.This article highlights the main differences between ISO and ISO and it tells you how to make a smooth transition.

Luc: ISO is the world’s most popular and most commonly used standard for quality management systems. A standard is not a law, but an agreement or best practice that an organisation can apply voluntarily. A standard reflects a good level of professionalism. In House Audio Transcriber Sydney.

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Published: Mon, 5 Dec Internal alignment or internal equity is refers to comparisons among jobs or skill levels inside a single organisations (Milkovich and Newman, ).

Get an answer for 'What are the differences between the internal and external factors associated with the SWOT analysis?' and find homework help for other Business questions at eNotes.

When conducting a SWOT analysis as a tool to shape a company's business strategy, the internal factors of a business are its Strengths and Weaknesses.

The external factors in the acronym are.

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