Watch segmentation essay example

Bermont Watches Introduction The good thing for luxury product is that they generally faced very less competition as there are not so many companies who produces the same luxury products and try to allure the customers. But still the competitors required to be managed at very large scale. In case of watches the number companies who produce luxury watches are comparatively high Sarvary, Here the competition analysis has been done for Bremont watches.

Watch segmentation essay example

Bermont Watches Introduction The good thing for luxury product is that they generally faced very less competition as there are not so many companies who produces the same luxury products and try to allure the customers.

But still the competitors required to be managed at very large scale. In case of watches the number companies who produce luxury watches are comparatively high Sarvary, Here the competition analysis has been done for Bremont watches.

Further, the positioning and segmentation had also done in an appropriate manner. This report provided the clear overview about the competition level within the industry and its impact on the positioning of Bremont watches. Company overview The cited organization is active in the business of manufacturing the luxury watches and has created its huge reputation with respect to dealing with upper section of the society.

The company commenced its business year in England and till now they have developed their business like anything. They are growing their business immensely and more that they grow of trust of customers enormously. The success of the company could be measured by the fact that they have captured a huge market share in just a span of 13 years.

It is to acknowledge that the brand has set all the parameters since its inception when they start a journey from Thames England. Trip Tick case design is the technology which is used by Bremont watches. The tag line of the company is trusted beyond endurance could be realized within their technological development within their products.

The main aim of the company is to deliver maximum value to the customers and ensuring the high level of luxury, style and elegance within the product range. This essay is an example of a student's work Disclaimer This essay has been submitted to us by a student in order to help you with your studies.

This is not an example of the work written by our professional essay writers. Another competitive advantage factor is related to their exceptional range of products.

Watch segmentation essay example

Further, the USP is that company produces the products which are handmade and these watches are just limited editions. EP is very fine example where a company sets the standards and increases their sales ratio at very large scale Schultz, Tannenbaum and Allison, Further, the USP is that Bremont watches have created their international collaboration and tie ups with other renowned brands, Martin Baker, Jaguar and Norton are some of the greatest brands which are associated with Bremont watches and indicates towards the level of luxury status of the cited brand.

It is a USP for the company that they have emerged as one of the leading watch manufacturing brand in the entire UK or in the British history. The partnership with Jaguar provides the new height of success of to watch manufacturers and enable them to increase their competitive advantage.

The design of watches is also attractive which creates their distinctive identity as compare to its competitors. There are various other innovative approaches which also increase the competitive advantage of the mentioned business entity Sharp, The company has a competitive edge in investing into their business and most importantly the business entity increase their expertise as well.

The technological advancement of the company is also allowing them to put positive impression at the mindset of customers. The company believes that the main component of being a luxury brand is introducing the pioneer technology and giving the strong edge to the products.

The industry standards have been followed by the company which also corroborates towards the highest level of competitiveness. Further, the brand endorsements have also done in an appropriate manner by the company.

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In order to increase the unique features of the product and to outrun the competitors the company have got into tie ups not only with other companies, but also they have their association with celebrities as well Vieceli And Valos, It also increases their competitive advantage and can definitely put positive impact at the buying decision of the consumers.

The material which company used is something which enables them to get the support and appreciation of industry experts and authority bodies.

Watch segmentation essay example

The raw material used for watches is completely fine and is of superior quality. Thus, on the basis of above discussion two major factors that could be treated USP are the strategic alliance and innovation.

Ahead innovation is something which is essential element to become the luxury brands.Geographic segmentation is the variable dividing the market into different geographical units, that are nations, states, counties, cities neighborhoods, and regions.

Demographic segmentation separates the market into segments based on age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

Dissertation and Essay Samples:Marketing and company overview essay on Bremont Watches The partnership with Jaguar provides the new height of success of to watch manufacturers and enable them to increase their competitive advantage.

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