Discuss of the principles of personal selling

Read this article to learn about the meaning, concept, features and need of personal selling. Meaning of Personal Selling: Personal-selling or salesmanship are synonymous terms; with the only difference that the former term is of recent origin, while the latter term has been traditionally in usage, in the commercial world. Since a salesman, in persuading a prospect to buy a certain product, follows a personal approach; salesmanship, in the present-day-times in often popularly called as personal selling.

Discuss of the principles of personal selling

However, getting a customer to purchase a product is not always the objective of personal selling. For instance, selling may be used for the purpose of simply delivering information.

Because selling involves personal contact, this promotional method often occurs through face-to-face meetings, telephone conversation, video conferencing, or online chat. Among marketing jobs, more are employed in sales positions than any other marketing-related occupation. Department of Labor estimates that over Worldwide this figure may be closer to million.

Yet these figures vastly under-estimate the number of people who are actively engaged in some aspect of selling as part of their normal job responsibilities. While millions of people can easily be seen as holding sales jobs, the promotional techniques used in selling are also part of the day-to-day activities of many who are usually not directly associated with selling.

Discuss of the principles of personal selling

For instance, top corporate executives, whose job title is CEO or COO, are continually selling their company to major customers, stock investors, government officials, and many other stakeholders. The techniques they employ to gain benefits for their companies are the same used by the front-line salesperson to sell to a small customer.

Consequently, our discussion of the promotional value of personal selling has implications beyond marketing and sales departments.The principles of personal selling as just described are transaction oriented--their aim is to help salespeople close a specific sale with a customer.

But in many cases, the company is not seeking. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips.

Discuss of the principles of personal selling

7 Important stages in personal selling process. The personal selling process consists of a series of steps. Each stage of the process should be undertaken by the salesperson with utmost care. The stages in personal selling are briefly explained below.

1. Read this article to learn about the meaning, definition, features, merits, role and importance of personal selling! Personal Selling is a personal form of communication where direct face to face conversation takes place between the buyer and the seller for the purpose of exchanging goods and services.

Selling is all about relationship-building. Contrary to much of the foolishness that gets passed around as "sales wisdom," customers will only buy from you if they trust you, respect you, and like. Principle of Personal Selling 1. Chapter 02 Principles of Personal Selling 2.

Selling is only the tip of the iceberg “ There will always be need for some selling. But the .

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